iSwift

1976 → 2026 / THE APPLE ARCHIVE

Small beginnings.
A remarkable product story.

From the Apple I circuit board to pocket computers, tablets and modern Macs. Explore the hardware, the years and the ideas that shaped Apple.

EST.1976669 catalogue entries · 11 categories

A company, not a single invention

Apple was founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Its first product was the Apple I computer board. The company’s later history spans personal computers, portable music, phones, tablets and wearable devices.

These milestones describe products and changes in direction. Apple built on earlier computing research; the timeline does not claim it invented every technology in its products.

1976

Apple begins

Jobs, Wozniak and Wayne form Apple. The Apple I starts the company’s product history.

Source ↗
1977

The Apple II era

Apple II expands the idea of a ready-to-use personal computer.

Source ↗
1983

Lisa explores the graphical desktop

Lisa brings a mouse-driven graphical interface to Apple’s business computer range.

Source ↗
1984

The Macintosh arrives

The original Macintosh combines a graphical interface with a compact all-in-one design.

Source ↗
1991

PowerBook takes the Mac on the road

The PowerBook line becomes an important part of Apple’s portable-computer history.

Source ↗
1997

A change in direction

Steve Jobs returns to Apple following its acquisition of NeXT.

Source ↗
1998

iMac makes its entrance

A translucent, colourful all-in-one Mac signals a new design direction.

Source ↗
2001

Music joins the story

The iPod adds a dedicated portable music player to Apple’s product line.

Source ↗
2007

The first iPhone

The original iPhone combines phone functions, media and a touch-driven interface.

Source ↗
2008

A lighter notebook

MacBook Air introduces a thin notebook branch within the Mac family.

Source ↗
2010

iPad creates another screen size

The first iPad adds a larger touch-based device to Apple’s mobile lineup.

Source ↗
2015

Apple moves onto the wrist

The first Apple Watch brings apps and notifications to a wearable device.

Source ↗
2016

AirPods enter the audio lineup

AirPods add a new wireless-earbud family to Apple’s accessories.

Source ↗
2020

Apple silicon reaches the Mac

M1 MacBook Air, MacBook Pro and Mac mini models begin the Mac’s transition to Apple silicon.

Source ↗
2024

Vision Pro arrives

Apple Vision Pro introduces a headset-based product family.

Source ↗
2026

Fifty years of Apple

Apple marks fifty years since its founding on April 1, 1976.

Source ↗